I happened to glance at one of the big screen TVs and a commercial for Miller Light caught my attention. I'm not a fan of Miller beer . . . I'll drink crap beer but Miller is really crappy beer.
The commercial showed a series of people punching holes into the the top of the cans. And I was like . . . what the f#*%??
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHa2rIbFs5fByVBf-0EmM6f6E19NLxDcfNVWNHtST-g-AdC5d4fkCgqnfQtoDWsaQuzctlj65j8mrUomITsd7vmD-_HnhSJ6NwaPj0-a93OejvbOC3mgiKjj9BcZBoyVdyiObQk8WZy6rW/s400/miller.jpg)
For the uninformed, shotgunning is punching a hole in the top of a beer can to relieve a bottleneck of air in the can allowing it to enter through the puncture so the beer exits the mouth of the can faster . . .basically, to allow the drinker to slam down a beer wicked fast. The point is to get drunk as fast as possible So, the question again . . . why is Miller promoting this?
The can features an "innovative" soft spot on the top of the can . . . much like you'd find on a rotten piece of fruit . . . to allow you to easily punch an auxillary orifice in the can . . . much like a worm tunneling to get to the juicy innards.
“Miller Lite is giving beer lovers an even more enjoyable drinking experience with the breakthrough Punch Top Can"
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1uEvm2kBOW2nfSPR_iHa5d3akUpLCu_ece_8aOo9LxeQ1am3e1iMs_mzEDs2FZPNvBexUQ02FS2lFxjEY8itn-Wsxplv0Bd_yedBwqsIS1UCVAU1QIQ6qGUexU6g2goWawteEFz8ZW44o/s400/miller.jpg)
More enjoyable how? So it goes down so fast they don't have to taste the wretched beer? Maybe.
"On our testing, consumers told us they prefer the punch-top can 3-to-1 over the standard beer can because it's more like drinking from a pilsner glass."
Okay, that's great. The whole thing is gross on more than one level.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4Xoz7_6vaKicapjTk-h3n5Kqsz2QxsJjC0Y7lZ2YshhMEHUfanVgS9zGhej5RoKxDmSTj04UfpLB08p0-t8-dQxHvOeKwq5VzBWctCZ9PK114puXGUwJXNPhKbbX5gdxg43Sq-mL9GIX1/s400/miller.jpg)
First, in their commercial they are showing people punching through the soft spot with all manner of filthy, germ-ridden objects . . . like there's no chance of cross-contamination. They even encourage the particularly clever to try to use a dollar bill . . . how many nasty, sweaty, dirty hands that bill has passed through? Just askin'.
Second, picture all of those cans stacked in a warehouse awaiting distribution . . . imagine a horde of rodents scampering around defiling the tops of those cans . . . envision putting that can to your lips. Just sayin'.
Skip the weird can with the creepy soft spot. If you want to chug a beer, pour into a cup and chug-a-lug.
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